Jones had played football for Reserve XI team for Chippenham Town FC which had won the Wilts League Division 2 Championships in 1909-10.

In loving memory of our dear Son and Brother William Ernest Jones who died of wounds received in action December 6^th 1914.

We often sit and think of him,
His face we often recall.
There’s nothing left to answer
But his photo on the wall.

Lowden, Chippenham

Wilts Times 9 December 1916

In ever loving memory of our dear son and brother Pte WE Jones who was killed in action 6 December 1914.

We think we can see his smiling face as he bid us his last goodbye.
But the bitterest blow was yet to come when the warriors all return.
And we miss among the cheering crowd the face of our dear son.

From his ever loving Mother, Father, Brother and Sisters
Lowden Hill, Chippenham